For this project, my partners and I chose colors that stick strictly to the Blue Ridge CASA for Children brand, in order to maintain brand recognition. We did this by showing a "flowing" design throughout the advertisements, as well as adding imagery like trophies and hearts to visually communicate the feelings behind the words "champion" and "support". For interaction, we used a platform-specific hashtag that allows the audience to share stories of people in their own lives who have been champions for them. Allowing them to recollect and share these stories, creating a positive feeling that will be highlighted and associated with what it can feel like to be a CASA.